
Q:
What is a Postal Presort?
A: The process of
preparing mail by sorting pieces destined for the same area so they
qualify for postal discounts.
Q:
What is Barcoding and why should I use it?
A:
Barcoding represents zipcode information in graphical format.
The zipcode is represented by a series of vertical lines that enable a
piece of mail to be handled with automatic sorting machines at the
post office.
Q:
I have heard the term "CASS Certification." What does it mean?
A: Coding Accuracy
Support System, is used to improve delivery and qualify for postal
automation discounts. Mailers or their list suppliers must use "CASS"
certified software at least every six months to update the zip code,
zip+4, and DP Barcode data on their mailing lists. Mailers must be
able to demonstrate that their lists are CASS certified to claim
postal discounts by submitting a report to the Postal Service.
Q:
What does Comma Delimited mean?
A: Data that is marked at
the beginning or end of each field of a record with a comma. This the
most common data format used on diskettes.
Q:
What is an Indicia?
A: An indicia is a
imprinted designation on a mail piece that indicates postage payment.
It can be used in place of a postage stamp or metered mail.
Q:
What is a Magnetic Tape?
A: The most
popular medium for transferring electronic data between main frame
computers.
Q:
What does the term Merge refer to?
A: A service which allows
multiple lists to be combined into one single list so the pieces may
be sorted to optimize postal discounts.
Q:
What is a Merge/Purge?
A: A computerized
matching process which identifies and eliminates duplicate mailing
labels (at the name, institution, or address level) on 2 or more
lists.
Q:
What does SCF refer to?
A: Sectional Center
Facility, a postal area identified by the first three digits of the
zip code.
Q:
What is a Seed?
A: A name and address
included in a mailing list by a list owner or mailer to monitor the
usage of the list.
Q:
What is Zip+4?
A: An extension to the
traditional 5-digit zip code that identifies addresses more accurately
geographically.